Our story
The Game is an e-commerce site founded in La Spezia in 2024 by Diego Molinari, who, after managing for Intimissimi, LVMH, and other brands, decided to develop an ambitious project: to offer women the opportunity to purchase items that enhance their appearance and make them special for every occasion.
Every single item chosen by The Game team is of the highest quality and characterised by a unique, sensual design, with attention to every little detail.
The idea
" This project actually began many years ago, when I was working as a manager and saw more and more small shops closing and with them wonderful small companies and young designers disappearing. "
While commercial brands offer beautiful, quality products, their presence has made it difficult for small businesses to survive, and as a result, fewer and fewer people can afford niche products, especially those who don't live in large cities.
Want to buy a gorgeous French lingerie set, or a thong from a small German designer who sews every single piece by hand? You can find it at The Game.
OUR VALUES
We adhere to our uncompromising values in every aspect of our work. In selecting garments, pricing, and in every aspect of our work, we strive to always be fair and honest, ensuring a wonderful experience for our customers. We've compiled below the core values that inspire The Game Lingerie. Please take the time to read them, and if you share these values, please help us grow this project.
“Fantasy is not an escape from reality. It is a way of understanding it.”LLOYD ALEXANDER
IDENTITY
In everyday ordinary life it is difficult to express yourself, your hidden identity. What we wear can reflect our identity, our deep self; often it finds its correspondence in something that originates from fantasy: a fantastic character, a superhero, a mythological, mythical or dark figure. We help you express yourself through refined, imaginative and sexy lingerie that you can keep hidden and show only to those you decide to reveal yourself to.
"Imagination in power"
FANTASY
The Game is a company and its first goal is to satisfy its customers in an exceptional way in order to grow and contribute with its vision to society in a positive way. Precisely for this reason The Game wants to celebrate women's imagination and help those who for various reasons cannot express it due to cultural or social reasons, particular family or economic conditions.
“There is a place between fantasy and reality, a place where there are no limits, neither absolute nor relative.” EL JAMES
FREEDOM
Everyone makes judgments about themselves and others, but over time you realize that your limits expand and your past judgments turn out to be wrong. The Game Lingerie celebrates the growth of every woman, overcoming her limits and changing and through dressing up, the expression of her nature and fantasy. For this reason, on The Game Lingerie you will find more or less spicy items and depending on who you want to be today, you can choose.
“I close my eyes to be able to see.” PAUL GAUGUIN
EXPERIENCE
Fantasy is the essence of sensuality, through fantasy and suggestions we are able to live some of the most intense experiences that can be lived. Beyond the ordinary, the everyday and reality there is a fantastic world, in our mind, to which we can access, to live intense and new sensations.
At The Game Lingerie we are committed to making you experience all of this with our products, images and everything we do every day.